Crush Boutique to Open Second Store

The following is an edited press release from Crush Boutique:

Crush Boutique will celebrate five years of business on Charles Street by opening a second store in the Back Bay this spring.

The new spot, at 264 Newbury St., will offer the same friendly customer service, variety of price points and a mix of cocktail and casual attire including lines by Alice + Olivia, Whitney Eve, Wink NYC, Shoshanna, Madison Marcus, Dolce Vita, Romygold and Rory Beca. The Newbury Street store will also be home to Rebecca Taylor, Lucca Couture, Gold Hawk, Riley, Velvet and Ella Moss.

Crush Boutique, founded on Charles Street in April 2007 by childhood friends Rebecca Penner and Laura Macris, specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. It was named Boston's Best by the Improper Bostonian and has received accolades from the Boston Globe, Lucky Magazine, Daily Candy, Yelp, and Store Adore.

Always searching for new talent, Crush’s owners, Rebecca Penner and Laura Macris are excited to be the first to bring Boulee, House of Harlow 1960 Handbags, Brandy Melville and Sam & Lavi to Boston when their new location opens.

Macris explains, “We love searching for fresh, new lines and then showcasing them in-store. Now we’ll do it twice over. It will also serve as a great opportunity to carry more designers in our ever-growing online store.”

Springtime is historically seen as the season when designers produce their most exciting collections. “The store will open just in time for prom and wedding season, and we’re really excited to share the 2012 trends in our new location. Sherbert hues, pleats, 1920s trends, cropped tops and hyperbright florals will give our new store the fresh, flirty look that Crush is known for,” explains Macris.

For more information, visit: www.shopcrushboutique.com and follow Crush Boutique on Twitter at www.twitter.com/crushboutique.