City Council in Brief
Ads on City Sites?
Councilor Consalvo called it an 'outside-the-box' way to increase revenue without raising taxes or fees.
Businesses should have advertising space on city websites as a way to boost revenue, said City Councilor Robert Consalvo during Wednesday's regular meeting. "We're [allowing advertising] already," he said. "This would expand it." The city permits ads on Boston's buses and trains, and the state is on board with programs like Adopt-a-Highway, which works with corporate sponsorships. In 10 to 15 years, it will become the norm as more of our lives move online, he said, and pointed to other major cities, such as Chicago, that have started to embrace the idea already. "It's not like we're reinventing the wheel," he said. "This is being done in other cities." The city manages seven websites, which saw a total of more than 15 million visitors last…
